My title is "Internet Marketing Consultant",
and what that means is that I help to make web sites successful.
It involves a wide range of different skills
and areas of knowledge. I undertake a certain amount of web
design for some projects. I keep up with figures from market
research. Most of all, I have to know how to make sure that
interested customers can find the information and products
my clients provide.
One aspect of my work is SEO, (search engine
optimisation) which involves knowing what makes the search
engines rate one site above another, and then matching my
clients sites as closely as possible to those criteria.
The search engines are very complex things,
and it is largely my job to understand them so that my clients
do not have to. It is usually my task to ensure that my clients'
web sites are properly and favourably indexed in all of the
major search resources.
However, I go beyond that single aspect,
and do my utmost to enable my clients to maximise their success
(and income) in this brave new world of the internet.
If you want to know more about what my chosen
career entails, take a look at AIM-pro.com
the Association of Internet Marketing Professionals. I was
formally the Chairman of AIM-pro, until my change in work
commitments and homelife meant I no longer had the time to
commit that the role deserves.
If you own a website yourself you'll find
a wealth of free tips and information to help you get more
attention for your work.
I am currently working full-time for Dooyoo
but devote additional working time to FreshEgg.com
as a Senior Consultant. Basically, I work a 7 day week, not
for financial reasons, but because I love the work.